Senior Marketing Executive

Are you a creative and skilled marketing professional ready to take the next step in your career? First Table is on the hunt for a Senior Marketing Executive to play a pivotal role in driving our marketing efforts across New Zealand, Australia, and the UK. Based in Queenstown, you will work closely with our Marketing and Communications Manager and lead a team of offshore marketing support staff to execute our global marketing strategy.

If you thrive in a fast-paced environment, enjoy collaboration, and have a passion for storytelling and driving results, we’d love to hear from you!

Key Responsibilities

• Leadership: Inspire and lead our offshore marketing support team, ensuring timely and efficient execution of all business-as-usual activities aligned with First Table’s brand standards.
• Strategy Execution: Collaborate with the Marketing and Communications Manager to develop and execute marketing strategies for New Zealand, Australia, and the UK.
• Partnership Development: Work with the B2B Marketing and Partnerships Executive to grow partnerships with restaurants and drive business growth.
• Brand Advocacy: Build relationships with brand advocates, media, and influencers to promote the First Table story through PR and collaborations.
• Content Creation: Write compelling, story-driven copy for digital channels, including email marketing, websites, social media, paid media, giveaways, blogs, and PR.
• Campaign Innovation: Support A/B testing for copy and campaign assets with the marketing and product teams to improve results.
• Audience Growth: Assist in establishing partnerships to engage new audience segments while maintaining alignment with First Table’s brand guidelines and tone of voice.

What We're Looking For

We’re seeking a dynamic individual who is passionate about marketing and storytelling, with the following skills and experience:

Qualifications

• The right to work in New Zealand and be based in Queenstown
• Proven experience in a similar marketing, copywriting, or B2B/B2C role
• Tertiary level qualification in marketing or communications

Leadership & Collaboration

• Experience managing a team (preferred)
• A team-focused approach with the ability to provide constructive feedback

Technical Skills:

• Understanding of brand and marketing strategy with the ability to implement campaigns
• Proficiency with content management systems (SilverStripe CMS experience is a bonus)

Creativity & Innovation:

• Strong copywriting skills with an eye for detail and storytelling
• Ability to adapt and solve complex problems in innovative ways

Time Management:

• Excellent organisational skills with the ability to meet tight deadlines

Passion:

• Enthusiasm for working in a fast-paced, evolving work environment
• The ability to inspire those around you and keep an upbeat team culture

Why join First Table?

Be part of a global, innovative team that values creativity, collaboration, and growth. At First Table, you’ll have the opportunity to make a significant impact, work on exciting projects, and help shape the future of our brand across multiple markets.

Ready to apply?

If you’re ready to take on this exciting challenge, send us your CV and a cover letter showcasing your skills, experience, and passion for marketing. Applications must be submitted via SEEK. Applications close at 5 pm on the 21st of January 2025.

• Applications with no cover letter will not be considered for this role
• All applications to be submitted via Seek 

First Table is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.